[View the story "Yogurt: It's a Woman Thing, You Wouldn't Understand" on Storify]
Yogurt: It's a Woman Thing, You Wouldn't Understand
Storified by · Sun, Sep 09 2012 20:00:14
At 10:34 am on 9 Sept 2012, @Scicurious tweeted (really sorry, I can't figure out how to embed this tweet):
"Open letter to commercials targeting women: So true. I express my own uniqueness through feminine care products."
(The bolding is mine.)
You must go read that article NOW!
@GertyZ tweeted the same article and also replied to @Scicurious
Haha! But true. MT"@GertyZ: Open Letters: Open Letter 2 the People in Charge of Commercials Targeting Women. http://zite.to/PORwow via @Zite"TSZuska
@scicurious doesn't everyone? BRING ON THE MINIVANGerty-Z
And we were all off and running!
@scicurious but the poor guys who keep getting rejected from the yogurt aisle? So sad!biochem belle
@scicurious enjoy it now. Someday, menopause. Then: no uniqueness, no femininity. Unless you eat yogurt.TSZuska
@scicurious Although those yogurt-eaters always look awfully young. I thing all that's left post-menopause is bone loss & hot flash meds.TSZuska
@TSZuska And wrinkle cream! LOTS of expensive wrinkle cream.sci curious
@scicurious Indian commercials include vaginal tightening creams, vaginal fairness & well, regular fairness creams. http://youtu.be/vPayFrCOiZMManasi Jiwrajka
Well now, that's something to look into! I am certain I have not been nearly worried enough about my vaginal fairness.
@TSZuska @scicurious @kateclancy perhaps you've missed news that Poise has developed a whole line of menopause-related products #innovative?Lisa Hinchliffe
Depressingly, there will come the day when we all need something like a Poise pad, or worse. #oldagesucks But I am seriously not going to worry about "feeling confident" in my bladder leakage years with panty fresheners and feminine wash. There will be no equivalent of an Air Wick Stick-Up on the bottom of my pantaloons.
Let's change the subject.
@TSZuska I really pity all the guys who, according to the commercials, don't eat yogurt. That stuff is great!sci curious
@biochembelle @scicurious I'm starting a Men Can Eat My Yogurt support group. There's an entry requirement for each straight man.TSZuska
@TSZuska @biochembelle Is it like a hazing process for men who want to eat yogurt? Like they have to eat plain?sci curious
@scicurious @TSZuska Or require them to distinguish regular vs Greek, nonfat vs full fat by blind taste test?biochem belle
@biochembelle @scicurious Well I was thinking of making them prove they'd eaten something else, but that's good, too.TSZuska
@scicurious @TSZuska Though the dude from Burn Notice is apparently the only man who isn't stripped of his masculinity by eating yogurt.Kate Clancy
@KateClancy @scicurious @TSZuska and John Stamos. He's in a yogurt commercial. Greek yogurt. Manly yogurt. :DRadium Yttrium
@KateClancy @scicurious Always an exception here & there. Most men don't have the biological necessities to digest yogurt. #EvolutionTSZuska
@TSZuska @KateClancy @scicurious I've heard that they've got ways of shutting all of that down, though.Emily Willingham
@ejwillingham @KateClancy @scicurious If legitimately forced to eat yogurt, no gaseous bloating will result. It's a known scientific fact.TSZuska
@DrRubidium @SciTriGrrl @KateClancy @TSZuska You mean greek yogurt is MANLY?! I've been eating MANLY yogurt! HORRORZ.sci curious
@DrRubidium @KateClancy @scicurious @TSZuska but John stamos isn't eating the yoghurt, it's just who appears when women eat yoghurtNatC
You are safe, @Scicurious. Still appropriately feminine!
@SciTriGrrl @KateClancy @scicurious @TSZuska I do remember him eating some, but he was also feeding a woman, which is just creepyRadium Yttrium
@DrRubidium @KateClancy @scicurious @TSZuska clearly I'm not paying sufficient attention to ads aimed at me. Whoops!NatC
AARGH! RT @scicurious: @DrRubidium @SciTriGrrl @KateClancy @TSZuska You mean greek yogurt is MANLY?! I've been eating MANLY yogurt! HORRORZ.NatC
Or......not. That manly yogurt may have some biological effects on gendered behavior.
@scicurious @SciTriGrrl @KateClancy @TSZuska yes, I eat it and then start random street fights :DRadium Yttrium
@DrRubidium @SciTriGrrl @TSZuska @scicurious I eat it before roller derby bouts for MOAR TESTOSTERONE.Kate Clancy
And now, a semi-serious tweet...
@TSZuska @biochembelle @scicurious @Mom101 wrote a post about it. If memory is correct, the adverts we want don't do well in focus groupsScientistMother
@ScientistMother @biochembelle @scicurious @Mom101 i have been in focus groups. Ppl r anxious 2 get out & get their $$; herd mentality...TSZuska
@ScientistMother @biochembelle @scicurious @Mom101 one or 2 strong voices, everyone follows them. Drink coffee, get done, get cash.TSZuska
This, among other reasons, is why we have such crap-ass commercials. This, and the undying belief that patriarchy sells. Because #evolution!
@TSZuska @biochembelle @scicurious perhaps @Mom101 could provide more info. She's pretty awesome about getting change in advertisingScientistMother
@scicurious @ScientistMother @TSZuska @biochembelle Oddly, that's the first McS essay where I've ever felt, "Seen it."Liz Gumbinner
@Mom101 @scicurious @TSZuska @biochembelle seen it bc others have said it before?ScientistMother
Sigh. Sometimes I get the feeling it's all been said before, a thousand million times. Still, we have to say it again and again, and laugh a little along the way.