Let me explain it to you. As I understand it from reading Andrea Kuszewski's post, cheerleaders are there to support the team. They aren't on the team. They are typically attractive, and are supposed to do stunts to draw attention of the crowd to the team, and to the larger institution. That is definitely a great role model for drawing young girls into science!
Scene: Friday lab meeting
PI: "Jane, what results do you have to present this week?"
Jane: "Goooooooooo SCIENCE! "
Jane: "e to the x dy dx! e to the x dy! cosine secant tangent sine! 3.14159!"
Andrea asks, "[What is wrong with] being intelligent AND a sex object?" And I answer, what is wrong indeed. If one has no problem with being a sex object in the first place, then it hardly matters if one is also intelligent. So it totally makes sense when Andrea implores
Feminists should be screaming at the top of their lungs in SUPPORT of [Science Cheerleaders]—strong, intelligent, independent, confident women who are trying to be good role models for young girls—showing them you don't have to give up your womanhood or your femininity in order to be a successful career person.
Here's my top of the lungs scream in SUPPORT of Science Cheerleaders:
All girls love cheerleaders, unless they are (a) ugly hairy legged feminazis who can't get laid, (b) ugly hairy legged feminazi lesbian bulldyke ballcrushers, or (c) ugly sad pathetic uncoordinated wannabes who didn't make cheerleader in high school. It's a fact. Groups (a), (b), and (c) are at high risk of becoming scientists. This is unattractive and unappealing for dudes in science. Occasionally, a hot cheerleader sneaks through and becomes a scientist. In the interests of Dude Nation, it would be good if more Hot Babe Cheerleaders became scientists and focused on Looking Hot While Doing Science. In the interests of Women Who Support Dude Nation, it would be good to draw attention away from the gender non-normative aspects of doing science or engineering by emphasizing Hot Babe Cheerleaders Of Science - And You Can Be A Hot Cheerleader Sciencey Babe, Too! No ugly lesbians over here in nanotechnology, nosiree! Genomics is chockfull of pom pom waving blond bombshells in booty shorts! Rest assured, Science will not make you less of a Real Woman! Dude Nation will still want to fuck you up the ass!